MELTOPENLAB integrates different functionalities in its architecture, targeting two basic end-user groups
(visitors and museum managers/curators). These effectively correspond to two front-end applications:
a mobile application (MEC) and the man-agement application (MEA).

The MEC addresses visitors in both eponymous and anonymous modes of operation. Eponymous users, who consent to system detection and provide the application with profile data, are classified into different visitor categories and receive content personalised accordingly.

MEA provides tools for museum administrators and showcase / content curators, calculates and presents visitor (behaviour) statistics based on recorded traffic data and visualises cell/route evaluations based on visitors’ ratings.
Popular statistics (see Section 2.3.2) per cell are supported, including attraction power, revisiting power, and holding power.

Visitor experience is thus enhanced through the provision of personalised learning /entertainment content and exhibit/route recommendations, dynamically provided, according to visitor profile / preferences and behaviour. Museum managers/curators, on the other hand, obtain access to visitors’ traffic monitoring and exhibit/route evaluation statistics, thus enabling the diversification of cultural content according to the needs of different groups of visitors and the informed redeployment of exhibits’ allocation within museum spaces, according to traffic requirements (e.g., overcrowded spots) and / or periodical focus on specific concepts.
They are, thus, enabled to formulate targeted visitor-specific exhibition strategies.